DreamWorks Classics (formerly Classic Media) is an American entertainment company owned by DreamWorks Animation. It was founded as Classic Media in 2000 by Eric Ellenbogen and John Engelman. after acquiring the UPA catalog and assets from Henry Saperstein's estate The studio's library consists of acquired intellectual property catalogs and character brands as well as the licensing rights for various third-party properties. In 2012, DreamWorks Animation acquired Classic Media from its then-owner, Boomerang Media.
History
Classic Media was founded by Eric Ellenbogen and John Engelman in May 2000, after acquiring the UPA catalog and assets from Henry Saperstein's estate Frank Biondi, the former head of Universal Studios, and movie producer Steve Tisch invested in the company.
Classic Media then bought the Harvey Entertainment catalog on March 11, 2001 On August 16, 2001, Classic Media and Random House won a joint bid for the assets of Golden Books, with Random House, and Classic Media acquiring Golden Books' entertainment division (including the Dell Comics and Gold Key Comics libraries) and Random House acquiring Golden Books' book publishing properties On October 31, 2003, Classic Media purchased the assets of the bankrupt Big Idea Entertainment. By 2007, Classic had formed Bullwinkle Studios, a joint venture with Jay Ward Productions, to manage the Jay Ward characters
On April 7, 2005, the company was recapitalized by a group of investors consisting of Spectrum Equity Investors plus existing investors led by Pegasus Capital Advisors. A $100 million senior debt facility was also arranged from JP Morgan Chase Bank-led bank group. With the deal, Spectrum became a majority owner over the existing investors, with a representative on the company board of directors
In August 2006, Classic Media announced a joint venture with ION Media Networks, NBCUniversal, Corus Entertainment and book publisher Scholastic Corporation to launch Qubo, a kids' entertainment network
On December 14, 2006, it was announced that Classic Media would be acquired by UK-based rival Entertainment Rights for $210.0 million Before the acquisition was completed, both companies announced distribution and production agreements with Genius Products, LLC, replacing the Sony Wonder deal
Entertainment Rights fell in to administration on April 1, 2009. On the same day, Boomerang Media LLC, formed by Ellenbogen and Engelman in 2008 with equity funding from GTCR, announced that it would acquire Entertainment Rights' principal UK and American subsidiaries, including Classic Media, Inc. and Big Idea Entertainment, from its administrators On May 11, 2009, Boomerang Media announced that the former UK and American subsidiaries of Entertainment Rights would operate as a unified business under the name Classic Media, while Big Idea would operate under its own name
On February 20, 2010, Classic Media purchased the then-upcoming manga-inspired television series My Life Me from the bankrupt TV-Loonland AG
On 6 April 2010, it was announced that Classic Media had picked up worldwide distribution rights to OOglies And Tracy Beaker Returns, with the exception of UK television rights which were retained by the BBC
On March 7, 2012, Classic Media brought the Noddy brand from Chorion and later brought the Olivia brand from them on March 19
On July 23, 2012, DreamWorks Animation acquired Classic Media from Boomerang Media for $155 million; the company became a unit of DreamWorks Animation and was renamed DreamWorks Classics In September 2013 DreamWorks announced that it has acquired the TV library of London-based Chapman Entertainment with the programs to distributed through DWA's UK-based TV distribution operation On June 18, 2014, DreamWorks Animation bought the Felix the Cat brand and added it to the DreamWorks Classics portfolio On April 28, 2016, NBCUniversal, a part of the Comcast group, announced a $3.8 billion deal to buy DreamWorks Animation The acquisition was completed on August 22 Three series, Lassie, George of the Jungle and Mr. Magoo, were picked up from DreamWorks Classics' library by CBS All Access (Paramount Global's streaming service, now known as Paramount+) in January 2020
Library
- Walter Lantz Productions (Via Universal Studios) (Woody Woodpecker , Winnie Woodpecker , Knocthead and Splinter , Chilly Willy and Andy Panda)
- United Productions of America (UPA) (Mr. Magoo, Gerald McBoing-Boing, and Dick Tracy (excluding theatrical shorts which are still owned by Sony Pictures via Columbia Pictures, and theatrical films owned by third-party companies)
- Several Godzilla films (under license from Toho)
- The library of The Harvey Entertainment Company (under Harvey Entertainment, Inc.) (Casper the Friendly Ghost, Little Audrey, Richie Rich and Baby Huey)(excluding co-productions owned by third-party companies and the live-action business)
- Golden Books Family Entertainment/Western Publishing/Gold Key Comics (Pat the Bunny, Magnus, Robot Fighter, Doctor Solar, Man of the Atom, Turok and Little Lulu)
- Broadway Video's former family entertainment library (Lassie, The Lone Ranger and Sergeant Preston of the Yukon)
- The pre-1974 Tomorrow Entertainment library
- The pre-September 1974 Rankin/Bass Productions library (Rudolph the Red-Nosed Reindeer, The Little Drummer Boy, Frosty the Snowman, Santa Claus Is Comin' to Town and others)
- Color Systems Technology, Inc. (Felix the Cat, The Mighty Hercules, The Count of Monte Cristo, The Man in the Iron Mask, Brewster's Millions)
- Total Television (Underdog and Tennessee Tuxedo and His Tales)
- Shari Lewis Enterprises (The Shari Lewis Show, Lamb Chop's Play-Along and The Charlie Horse Music Pizza)
- Big Idea Entertainment (VeggieTales, 3-2-1 Penguins! and Larryboy: The Cartoon Adventures)
- The Chapman Entertainment library (Fifi and the Flowertots, Roary the Racing Car, Little Charley Bear and Raa Raa the Noisy Lion)
- Entertainment Rights PLC (Including)
- Carrington Productions International
- Link Entertainment
- Filmation (The Archie Show, Fat Albert and the Cosby Kids, He-Man and the Masters of the Universe and BraveStarr)
- Woodland Animations (Postman Pat, Gran, Bertha and Charlie Chalk)
- Tell-Tale Productions (including Boo!, but excluding the rights to Tweenies, owned by BBC Studios)
- Sleepy Kids (Dr. Zitbag's Transylvania Pet Shop, Budgie the Little Helicopter and Potsworth & Co.)
- Maddocks Animation (including The Family-Ness, Jimbo and the Jet-Set, Penny Crayon and The Caribou Kitchen)
- Other programs formerly under Entertainment Rights that were produced by other production companies, such as The Basil Brush Show.
Character brands
- Noddy
- Olivia
- Felix The Cat
- Where's Waldo?
- Rupert Bear
- She Ra Characters
- Roger Ramjet
Joint ventures
- Bullwinkle Studios, a joint venture with Jay Ward Productions to produce and manage the Jay Ward catalog (including The Adventures of Rocky and Bullwinkle, Mr. Peabody & Sherman, Dudley Do-Right and George of the Jungle). DreamWorks' partnership with Bullwinkle Studios ended in February 2022 when the Ward estate partnered with WildBrain.DreamWorks continues to own its co-productions with Bullwinkle Studios.
Others
- My Life Me
- OOglies (worldwide distribution excluding UK television rights)
- Theodore Tugboat
- Tracy Beaker Returns (worldwide distribution excluding UK television rights)
- The Tribune Content Agency catalog (including Dick Tracy (via the UPA catalogue), Brenda Starr, Reporter, Gasoline Alley and Broom-Hilda)
- Voltron (under license from World Events Productions)
- The Owl & Co (Worldwide distribution excluding French-speaking territories)
Upcoming
- Gabsol, S.A (Dreamworks CEO expressed his interest in buying the Mexican company founded by Francisco Soler.) (Cri Cri , Ugly Doll , Cowboy Mouse , The Three Little Pigs and Mother Duck)
- Gaturro